Where you are

About the project

Närhälsan's 2024 campaign was a close collaboration between Närhälsan, Welcom, and VEKST. The goal was to create a converting and inclusive campaign that represents the entire region and highlights the breadth of Närhälsan's services. With a primary focus on the 40–60 age group, without forgetting other residents, the campaign took a holistic approach to reach everyone.

services

Communication

Strategy

client

Närhälsan

Two elderly men with walking poles stand next to each other on a park path and smile

A mobile phone and two posts from Närhälsan with the texts “Where you are”, “We make the difficult easier”, and “Pain?”

Five films - five life stories

In a series of five short films, we meet different people who have all received help from Närhälsan. Through interactions with loved ones, they are reminded of how life's challenges become easier to handle when you are registered with Närhälsan. The films illustrate that help is accessible and meets you where you are in life, whether at home, on the go, with physical or mental ailments.

A digital campaign with physical presence

The campaign took place in both the digital and physical worlds. Videos and advertisements on social media such as YouTube, Meta, and OLV were complemented by outdoor advertising, ads on buses and trams, and a dedicated campaign page. By being present in residents' everyday lives, both online and offline, Närhälsan was able to strengthen its position as an accessible and reliable healthcare provider for everyone.

A father places his hand on the shoulder of a teenager who lies awake in bed

Three mobile phones with Närhälsan's social media ads under the headline 'Where you are'

Two women sit at a cafe table against a white house wall, closing their eyes to the sun

Innovative storytelling that creates recognition

Närhälsan's campaign takes storytelling to a new level by creating recognition and empathy in the viewer. Instead of focusing on the medical appointment itself, the campaign shows how access to good healthcare affects people's lives at large. Through this innovative approach, a deeper emotional connection to the Närhälsan brand is created, and the message about the value of their services is reinforced.

FAQ

How does creative production fit with your other services?

Closely. The same creatives work on PR campaigns, digital services and data-driven production.

An idea that needs to work in the media, on your website and in ads is better when it comes from one place. When production happens at another agency, the angle often gets lost along the way.

With us, strategists, PR consultants and creatives work on the same project. You can also buy production on its own, if that is the part you are missing.

How does creative production fit with your other services?

Closely. The same creatives work on PR campaigns, digital services and data-driven production.

An idea that needs to work in the media, on your website and in ads is better when it comes from one place. When production happens at another agency, the angle often gets lost along the way.

With us, strategists, PR consultants and creatives work on the same project. You can also buy production on its own, if that is the part you are missing.

How does creative production fit with your other services?

Closely. The same creatives work on PR campaigns, digital services and data-driven production.

An idea that needs to work in the media, on your website and in ads is better when it comes from one place. When production happens at another agency, the angle often gets lost along the way.

With us, strategists, PR consultants and creatives work on the same project. You can also buy production on its own, if that is the part you are missing.

Do you work within our existing brand guidelines?

Yes. And when the guidelines get in the way, we say so and suggest what should change.

We ask for what you have, such as a brand manual, tone of voice and past campaigns. If nothing is written down, we work from what you have already published.

Guidelines exist to make the work faster. If they stand in the way of what you need to say, we raise it right away. Better that than delivering something that looks right but does the wrong job.

Do you work within our existing brand guidelines?

Yes. And when the guidelines get in the way, we say so and suggest what should change.

We ask for what you have, such as a brand manual, tone of voice and past campaigns. If nothing is written down, we work from what you have already published.

Guidelines exist to make the work faster. If they stand in the way of what you need to say, we raise it right away. Better that than delivering something that looks right but does the wrong job.

Do you work within our existing brand guidelines?

Yes. And when the guidelines get in the way, we say so and suggest what should change.

We ask for what you have, such as a brand manual, tone of voice and past campaigns. If nothing is written down, we work from what you have already published.

Guidelines exist to make the work faster. If they stand in the way of what you need to say, we raise it right away. Better that than delivering something that looks right but does the wrong job.

Do you produce everything yourselves?

Most of it. Strategy, PR, concepts, copy, design, technical architecture and development are all done in-house.

Film, more advanced photography, 3D and media buying come from our network. We manage the project and keep it together, so you have one contact instead of four suppliers.

Who we bring in depends on the assignment. We tell you who they are before the work starts.

Do you produce everything yourselves?

Most of it. Strategy, PR, concepts, copy, design, technical architecture and development are all done in-house.

Film, more advanced photography, 3D and media buying come from our network. We manage the project and keep it together, so you have one contact instead of four suppliers.

Who we bring in depends on the assignment. We tell you who they are before the work starts.

Do you produce everything yourselves?

Most of it. Strategy, PR, concepts, copy, design, technical architecture and development are all done in-house.

Film, more advanced photography, 3D and media buying come from our network. We manage the project and keep it together, so you have one contact instead of four suppliers.

Who we bring in depends on the assignment. We tell you who they are before the work starts.

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