Where joy lives
About the project
The Nordic region's largest amusement park, Liseberg, delivers world-class entertaining experiences, year-round, to everyone who wants to experience and share joy with others. Liseberg is simply the place where joy lives.
services
PR
client
Liseberg
After two years of pandemic and restrictions, Liseberg in 2022 was incredibly happy to finally be able to open the gates and welcome its guests to a new summer season filled with swirling, spinning attractions, treats, and excitement. A summer to let loose the joy.
Awards
Gold
IAAPA Brass Ring Best Television or Digital Video Commercial
FAQ
How quickly can we get media coverage?
It depends on the news. A story that is already hot can run the same week. Becoming a source that newsrooms come back to takes longer.
Editors decide what they publish. We take care of the craft: the angle, the choice of journalist and the timing. It rests on relationships we have built over more than 20 years.
We never promise coverage. We promise that the material is well prepared and reaches the right person. If something does not land, you will know why.
Read more
How quickly can we get media coverage?
It depends on the news. A story that is already hot can run the same week. Becoming a source that newsrooms come back to takes longer.
Editors decide what they publish. We take care of the craft: the angle, the choice of journalist and the timing. It rests on relationships we have built over more than 20 years.
We never promise coverage. We promise that the material is well prepared and reaches the right person. If something does not land, you will know why.
Read more
How quickly can we get media coverage?
It depends on the news. A story that is already hot can run the same week. Becoming a source that newsrooms come back to takes longer.
Editors decide what they publish. We take care of the craft: the angle, the choice of journalist and the timing. It rests on relationships we have built over more than 20 years.
We never promise coverage. We promise that the material is well prepared and reaches the right person. If something does not land, you will know why.
Read more
Do you work on an ongoing basis or on one-off announcements?
Both, but most of the value is built over time. Media presence is a relationship, not a campaign.
A one-off announcement works when you have something concrete to say, such as a report, a launch or a decision. Then we put together the angle, the material and the media list, and go.
Ongoing work looks different. We follow your agenda, find moments where you have something to add and keep in touch with journalists between announcements. That is where most of the coverage comes from.
Read more
Do you work on an ongoing basis or on one-off announcements?
Both, but most of the value is built over time. Media presence is a relationship, not a campaign.
A one-off announcement works when you have something concrete to say, such as a report, a launch or a decision. Then we put together the angle, the material and the media list, and go.
Ongoing work looks different. We follow your agenda, find moments where you have something to add and keep in touch with journalists between announcements. That is where most of the coverage comes from.
Read more
Do you work on an ongoing basis or on one-off announcements?
Both, but most of the value is built over time. Media presence is a relationship, not a campaign.
A one-off announcement works when you have something concrete to say, such as a report, a launch or a decision. Then we put together the angle, the material and the media list, and go.
Ongoing work looks different. We follow your agenda, find moments where you have something to add and keep in touch with journalists between announcements. That is where most of the coverage comes from.
Read more
Does PR also help you show up in AI answers?
Yes. AI tools rely on credible sources, and coverage in established media is exactly what PR produces.
Language models care a lot about where something is said. An article in an established publication counts for more than what you write on your own site, for the same reason a journalist would rather call an independent expert.
That is why PR and visibility in AI search now go together. We track how you are mentioned in AI answers and show the change over time, so the work can be evaluated.
Read more
Does PR also help you show up in AI answers?
Yes. AI tools rely on credible sources, and coverage in established media is exactly what PR produces.
Language models care a lot about where something is said. An article in an established publication counts for more than what you write on your own site, for the same reason a journalist would rather call an independent expert.
That is why PR and visibility in AI search now go together. We track how you are mentioned in AI answers and show the change over time, so the work can be evaluated.
Read more
Does PR also help you show up in AI answers?
Yes. AI tools rely on credible sources, and coverage in established media is exactly what PR produces.
Language models care a lot about where something is said. An article in an established publication counts for more than what you write on your own site, for the same reason a journalist would rather call an independent expert.
That is why PR and visibility in AI search now go together. We track how you are mentioned in AI answers and show the change over time, so the work can be evaluated.
Read more
