It's our future
About the project
The energy transition must happen now. Together with Gasum, we are accelerating development on three fronts: heavy transport, maritime, and industry.
services
PR
,
Communication
client
Gasum
Background
Finnish Gasum is one of the Nordic region's leading energy companies with its roots in the gas sector. Since 2019, we have been involved in shaping their brand. From strategy and positioning campaigns to tactical spearheads aimed at specific B2B target groups.
Welcom's role
We have developed everything from commercials and advertisements to case films, sales materials, and extensive content production, always with a focus on strengthening Gasum's position in Sweden, Finland, and Norway.
FAQ
What is a messaging platform?
A short document that pulls together your narrative, your key messages and your tone of voice. It decides what you say. Your choice of channels then decides where.
It sets out what you do, who it is for, why it matters and what proof you can point to. Plus how it sounds when a salesperson, a recruiter and a CEO say the same thing in their own words.
The value shows when several people communicate at once. Without a platform, every announcement turns into a new negotiation about what applies. With one, the work moves faster and the messages hold together.
Read more
What is a messaging platform?
A short document that pulls together your narrative, your key messages and your tone of voice. It decides what you say. Your choice of channels then decides where.
It sets out what you do, who it is for, why it matters and what proof you can point to. Plus how it sounds when a salesperson, a recruiter and a CEO say the same thing in their own words.
The value shows when several people communicate at once. Without a platform, every announcement turns into a new negotiation about what applies. With one, the work moves faster and the messages hold together.
Read more
What is a messaging platform?
A short document that pulls together your narrative, your key messages and your tone of voice. It decides what you say. Your choice of channels then decides where.
It sets out what you do, who it is for, why it matters and what proof you can point to. Plus how it sounds when a salesperson, a recruiter and a CEO say the same thing in their own words.
The value shows when several people communicate at once. Without a platform, every announcement turns into a new negotiation about what applies. With one, the work moves faster and the messages hold together.
Read more
Do you work within our existing brand guidelines?
Yes. And when the guidelines get in the way, we say so and suggest what should change.
We ask for what you have, such as a brand manual, tone of voice and past campaigns. If nothing is written down, we work from what you have already published.
Guidelines exist to make the work faster. If they stand in the way of what you need to say, we raise it right away. Better that than delivering something that looks right but does the wrong job.
Read more
Do you work within our existing brand guidelines?
Yes. And when the guidelines get in the way, we say so and suggest what should change.
We ask for what you have, such as a brand manual, tone of voice and past campaigns. If nothing is written down, we work from what you have already published.
Guidelines exist to make the work faster. If they stand in the way of what you need to say, we raise it right away. Better that than delivering something that looks right but does the wrong job.
Read more
Do you work within our existing brand guidelines?
Yes. And when the guidelines get in the way, we say so and suggest what should change.
We ask for what you have, such as a brand manual, tone of voice and past campaigns. If nothing is written down, we work from what you have already published.
Guidelines exist to make the work faster. If they stand in the way of what you need to say, we raise it right away. Better that than delivering something that looks right but does the wrong job.
Read more
We already have a brand platform. Do we need a communication strategy too?
Usually, yes. The brand platform says who you are. The communication strategy says how you tell it, and to whom.
Brand work tends to stop at positioning, promise and values. That is the right starting point. But it says nothing about which audiences to reach first, which issues to own in the public debate or what to say when someone challenges you.
So we start with what you already have. If the platform holds up, we build on it. If it does not match reality, we say so and suggest what needs to change.
Read more
We already have a brand platform. Do we need a communication strategy too?
Usually, yes. The brand platform says who you are. The communication strategy says how you tell it, and to whom.
Brand work tends to stop at positioning, promise and values. That is the right starting point. But it says nothing about which audiences to reach first, which issues to own in the public debate or what to say when someone challenges you.
So we start with what you already have. If the platform holds up, we build on it. If it does not match reality, we say so and suggest what needs to change.
Read more
We already have a brand platform. Do we need a communication strategy too?
Usually, yes. The brand platform says who you are. The communication strategy says how you tell it, and to whom.
Brand work tends to stop at positioning, promise and values. That is the right starting point. But it says nothing about which audiences to reach first, which issues to own in the public debate or what to say when someone challenges you.
So we start with what you already have. If the platform holds up, we build on it. If it does not match reality, we say so and suggest what needs to change.
Read more
