Gröna Lund
About the collaboration
Carpe Diem. Activation and PR for a summer at the amusement park, nominated for both Guldägget and 100-wattaren.
An amusement park summer is short. Communication must hit home immediately or not at all.
Carpe Diem was built on that very feeling and was driven through activation and PR. The work was nominated in Guldägget for both activation and PR, and in 100-wattaren.