University of Borås
About the collaboration
Positioning and communication around “For curious minds”: the university for the fearless that the future depends on.
The University of Borås educates problem solvers and critical thinkers. The question was how to say that without sounding like every other university.
“For curious minds” puts curiosity first and makes the target audience clear: the first choice for the fearless people the future depends on. The platform has run through all communication rather than just in a single campaign.
