HSB Göteborg
About the collaboration
HisingenFTW and “Shortcut to your own apartment”: content and campaign for housing, in print and on the web.
Selling homes is rarely about the homes themselves. It is about the location and the journey there.
HisingenFTW put Hisingen on the map as something to actively choose, not something to settle for, and was praised for both its content and its website. “Shortcut to your own apartment” took a more direct approach and was rewarded for its impact.