Intersport
About the collaboration
The content platform Fotbollstuben and the film “We are Sports Sweden”. Awarded in Guldägget, 100-wattaren, Guldnyckeln, and the Swedish Content Awards.
Intersport wanted to own sport in everyday life, not just the equipment. That requires content that endures over time.
Fotbollstuben became a content platform that was continued for a second year after the first year was a hit, both with the audience and in the juries. “Vi är Sportsverige” took the same position in film.
The work has been recognized in Guldägget, 100-wattaren, Guldnyckeln, Strategy Awards, and Swedish Content Awards.