Newbie
About the collaboration
The concept “PreLoved by other little newbies”: visual world, messaging platform, and channel adaptation for second-hand. Now being rolled out globally in stores.
Newbie's garments have long been passed down between siblings and families. The tradition already existed. It was just not articulated.
“PreLoved by other little newbies” tapped into this and celebrated the community that has grown around the brand. We conceptualized the second-hand business and built a scalable framework: visual world, messaging platform, and channel adaptation.
The concept is now being rolled out globally in Newbie's stores, making it easier to let both the garments and the stories behind them live on.