Sia Glass
About the collaboration
Packaging design and press kits for ice cream that needs to feel premium without losing its popular appeal. The summer novelties were launched from Pippi Longstocking's address.
Sia Glass is a family business with a long history and a warm, down-to-earth tone. The assignments have been about elevating the product without making the brand feel unfamiliar.
For the premium ice cream packaging 'Finaste', we developed the packaging design and the press kit that accompanied the launch. The box needed to carry a premium feel while retaining Sia Glass's own expression. The result stood on its own in images and came across as something truly worth opening.
The summer's new flavors were launched from Villa Villekulla, Pippi Longstocking's address. The press release traveled far.
