Team Sportia
About the collaboration
The Sport Crown. A retail approach that paid off in both sales and PR.
Team Sportia is a chain of local retailers. The strength lies in the store, but it is rarely seen in nationwide communication.
Sportkronan turned the local connection into the offer itself. The work won gold in Guldnyckeln, bronze in 100-wattaren, and a diploma in Stora PR-priset.