Vasaloppet
About the collaboration
Jubileumsvasan and Cykelkullan: campaigns for a race that is as much cultural heritage as it is a competition.
Vasaloppet carries a hundred years of history. That kind of heritage can just as easily become a burden as an asset.
Jubileumsvasan seized upon the story and was praised for the craftsmanship: gold in Gyllene Hjulet, plus awards for events and communication. Cykelkullan previously took the same path in Guldägget.