PR agency in Gothenburg

With a conversation about where you are today. After that we tell you what is needed, and sometimes it is less than you think.

We talk about what you have tried and what is not working. Show us what you have already made, however rough it is. It tells us more than a brief.

Then you get a recommendation: a first step, how long it takes and what it costs. If you decide to do the work yourselves, the recommendation is yours to use.

It depends on the news. A story that is already hot can run the same week. Becoming a source that newsrooms come back to takes longer.

Editors decide what they publish. We take care of the craft: the angle, the choice of journalist and the timing. It rests on relationships we have built over more than 20 years.

We never promise coverage. We promise that the material is well prepared and reaches the right person. If something does not land, you will know why.

Both, but most of the value is built over time. Media presence is a relationship, not a campaign.

A one-off announcement works when you have something concrete to say, such as a report, a launch or a decision. Then we put together the angle, the material and the media list, and go.

Ongoing work looks different. We follow your agenda, find moments where you have something to add and keep in touch with journalists between announcements. That is where most of the coverage comes from.

Yes. AI tools rely on credible sources, and coverage in established media is exactly what PR produces.

Language models care a lot about where something is said. An article in an established publication counts for more than what you write on your own site, for the same reason a journalist would rather call an independent expert.

That is why PR and visibility in AI search now go together. We track how you are mentioned in AI answers and show the change over time, so the work can be evaluated.

It mostly depends on whether you need a one-off announcement or an ongoing media presence. After a first call, you get a fixed price or a price cap, so you know the cost before anything starts.

A one-off announcement is priced as a package. Ongoing work is broken down, so you see what each piece costs.

No two PR assignments look the same. That is why we set the price once we know what needs to be done.

No, but it helps when the story is local. An agency on the ground knows which newsrooms cover West Sweden and who there writes about what.

We can also be in the same room when it matters, for example before an interview or on a difficult day.

For national media, the address matters less. There the story and the relationship with the journalist count for more. From Gothenburg we work with partners across Sweden, Finland and Norway.