Göteborg Energi
About the collaboration
Campaign on the power shortage in the electricity grid, plus annual reports in print and on the web. “Do a little less for the climate” has been recognized in Sweden and internationally.
Gothenburg risks an electricity shortage in the power grid. The challenge was not in the technology. The city's residents needed to understand that electricity is no longer a given.
“Do a little less for the climate” flipped the usual climate message. No urging to do everything, just a little less at the right times. The campaign has run in print and outdoors, and has been praised in Sweden and internationally.
Alongside the campaign work, we have produced annual reports for the company, both in print and on the web.
