Liseberg
About the collaboration
A long-term assignment in PR, campaigns, and content, spanning from the 100th anniversary and hotel opening to the Test Patrol, Peak Fear, and the Super Seniors. The work has been recognized and awarded both in Sweden and internationally.
Liseberg is the Nordic region's largest amusement park and one of Gothenburg's strongest symbols. The assignment has been ongoing for many years, spanning from major campaign years to smaller, faster ideas.
We have worked with PR, campaigns, film, music, and content. The anniversary year was about consolidating its position as the leading amusement destination in Sweden. The hotel opening required something else: when one of Europe's best parks opens its own hotel, the story needs to carry magic without becoming unbelievable. We let the children be the reviewers.
The Super Seniors showed that older people are an active target group. The Peak Fear Experiment was an event for two people that reached millions. Both received awards, but more importantly, they shifted the image of who the park is for.
