All clients

Närhälsan

About the collaboration

Region-wide campaign, in collaboration with VEKST. The breadth of services, with a clear focus on ages 40–60, without forgetting everyone else.

Närhälsan's 2024 campaign was a close collaboration between Närhälsan, Welcom, and VEKST. The goal was a converting and inclusive campaign representing the entire region.

The primary focus was on the 40–60 age group, but without leaving other residents out. The campaign took a holistic approach to the breadth of the services instead of highlighting an individual part.

Featured cases

A woman sits next to a child lying on a sofa wearing a beanie, from the case “Where you are”
A woman sits next to a child lying on a sofa wearing a beanie, from the case “Where you are”

Where you are

Närhälsan

A woman sits next to a child lying on a sofa wearing a beanie, from the case “Where you are”
A woman sits next to a child lying on a sofa wearing a beanie, from the case “Where you are”

Where you are

Närhälsan